News from the tech world: a lot of CEOs write blogs to touch base with the masses, and to be hip.
Interestingly, it is turning corporate America on its head. Check out this article in Wired. It's terrific (which you already knew because I'm recommending it!)
Quoteth:
Which illustrates an interesting aspect of the Internet age: Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before.
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