This is a brilliant marketing campaign by a charity for breast cancer.
Save 2nd Base (click here)
'Tis based on ye olde baseball analogy, and given some recent press by Newsweek.
ps. It is great to have a sense of humour like the above (because it leads to $ and ultimately, a cure). Yet we remember that my extended family has been struck by breast cancer. With a sober heart, I mourn and remember.
pps. As always, I have to note that I learned in a bioethics class that more women die each year from lung cancer than breast cancer. For whatever reason (probably the residual strength of the cigarette lobby), most people just don't care to do anything about it.